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 What is Affiliate Marketing?


New to Affiliate Programs? This page is for you! 

 

By Shelly Sellers-Owner www.WAHDirectories.com
  
Affiliate Marketing essentially involves having website owners, known as affiliates, post advertisements for their company on your own website or newsletters.

The affiliate program will give you a specially coded link to promote and send visitors to their website.You encourage (or market) customers to visit the Business from your coded link. Most often you are given special advertising tools or graphics to encourage sales or visitors, like banners, buttons, or text ads.
Unlike other types of Internet advertising (where the business owner pays for the opportunity to place the advertisement on the website) an affiliate program does not work this way. Instead, the affiliate program pays you when only when the program is successful.
  
Here is how most affiliate programs work. By Pay per impression, Pay per click, Pay per lead, or on a Pay per sale basis.
  
*Pay per impression means the Affiliate (you) earns a profit each time the affiliate advertisement is served. This means for each unique visitor who views the advertisement the affiliate is given a predetermined amount of money. This amount will depend on a number of factors and will be agreed upon by the business owner and the affiliate in the "Terms of Agreement". (Please read these carefully before applying to any affliliate program.)
  
*Pay per lead programs reward the affiliate when a visitor not only clicks on the advertisement but also performs a desired action such as filling out a survey or registering with the website.
  
*Pay per click is a determined amount for every time a vistor "clicks" on the coded link and enters the website. Be sure to follow directions and terms very carefully before using this type of program.
  
*Pay per sale programs reward the affiliate each time a visitor clicks through the advertisement on the affiliate's website and also makes a purchase during this visit. The compensation plans associated with affiliate programs are so desirable because the business owner can have a number of affiliates and they only have to pay these affiliates if the advertising on the affiliate's website is effective!
 
Another reason to join an affiliate program, is to find another business that is closely related to your business or interests, but does not compete with your business. This will help you target an audience interested your products as well or you can sell other items you like! Multiple streams of income for you, without the cost of carrying additional inventory!
  
Deciding whether or not to join an affiliate program is pretty easy. Remember, there is very little risk in joining an affiliate program can be profitable in just about any situation with hard work! 
 
Shelly Sellers is a Work-at-home Mom, Website Owner of WAH Directories.com http://www.wahdirectories.com

Affiliate Programs & More Resources 

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